Data-driven solutions have become an integral part of firms across industries as they strive to improve decision-making or automate processes. Subsequently, the number of vendors providing analytics or related services has increased considerably in India over the last couple of years. Along with Big technology firms, multiple vendors with unique characteristics have grown and matured in their capabilities. Choosing the right organisation has become one of the most crucial decisions enterprises make.

To assist enterprises in making this decision, Analytics India Magazine (AIM) has come up with the Penetration and Maturity (PeMa) Quadrant — an industry benchmark of vendor capabilities. AIM measures the key capabilities of leading service providers in terms of Penetration and Maturity and plots the relative positions of the firms on the PeMa Quadrant. This helps enterprises get a complete overview of the capabilities and experience of vendors available in the market and consider how they are stacked against each other.